Everyside Brewery

Toronto

2024

In collaboration with Design Agency

Art Direction
Brand Copy
Brand Strategy
Image Art Direction
Naming
Packaging Design
Print Design
Visual Identity Design
Web Design

Led the development of the full brand identity for Everyside Brewery, a craft brewery and hospitality space designed to balance approachability with a refined, design-forward experience.

In a highly saturated craft beer market, the challenge was to create a brand that could stand out beyond product alone—positioning Everyside as both a destination and a community-focused gathering space.

The identity was built as a comprehensive and flexible system, spanning logo design, typography, color palette, packaging, and brand guidelines. The visual direction pairs warmth and accessibility with a modern, understated edge—appealing to casual visitors while resonating with design-conscious audiences.

In collaboration with the interior design team, the brand was extended into the physical environment, guiding signage, menus, and environmental graphics to ensure a cohesive and immersive experience throughout the brewery and restaurant space.

Impact:

+ Integrated Brand System: Strengthens recognition and brand cohesion across touchpoints

+ Enhanced Experience: Delivers a seamless and engaging in-person visit

+ Market Differentiation: Positions Everyside as a distinctive, design-forward player in craft brewing and hospitality

Everyside Brewery demonstrates how strategic branding and design can transform a space into an experience, creating a memorable identity that resonates with community, customers, and culture.

Person holding three cans of beer with different label colors and designs.
A brown glass bottle with a swing top cap, labeled with a blue chart and the word 'EVERYDAY', on an orange background.
A person holding a paper bag with a blue and brown striped design and the word 'EVERSIDE' printed on it.
A menu card with a black and white photo of people playing cards and drinking, with the word "EVERYDAY" in bold orange letters on the front, placed on an orange background.
A cardboard box with a printed design resembling a brick wall and the word 'EVERYSIDE' on it.
Business cards on an orange background, one displaying a quote about a place and the other with the company name 'EVERYSIDE' in orange text on a blue card.
A black silhouette of a girl sitting on a picnic blanket with a dog, surrounded by trees, flowers, and a picnic basket in a park.
Black and white logo with a person standing on a surfboard, with the words "ANYWHERE, EVERYWHERE" beneath.
A black and white silhouette of a dog standing on a hill with trees in the background.